Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, will continue its efforts to promote October as Stop Cyber Bullying Month. The company, along with Build-A-Bear Workshop Brand Ambassador and teen pop singer Cody Simpson, invites guests to take the pledge against cyber bullying with a number of programs in Build-A-Bear Workshop stores and online at, the company’s virtual world and entertainment destination.

“At Build-A-Bear Workshop, we strive to provide a fun and safe experience for all our guests, both in our stores and online at,” said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. “We are pleased to work in association with to help stop cyber bullying and continue our commitment to protecting children’s play online.”

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